Your resume is first and foremost a sales document! Its job is to convey the benefits of hiring you as powerfully and concisely as possible to prospective employers.
By clearly demonstrating within your resume, the difference your skills, qualifications and training have made to organisations that you have worked for in the past, you will vastly improve your resumes appeal to potential employers.
Compare the following two descriptions of the responsibilities of a Sales Managers role:
"Communicated with existing customers"
"Maintained successful relationships with high value customers (revenue over $120K) through regular sales visits. Increased annual revenue by 15% and contributed to division exceeding growth targets by 6%."
The first description reveals very little about the level of responsibility and nothing about the contribution the candidate made. It is less likely to land the candidate an interview, and if it did, valuable time would be wasted during the interview as the employer would need to ask, "how did you communicate"; "for what purpose"; "who did you communicate with"; and "how did you measure your success in this role"?
The second description is guaranteed to attract the employers attention, and as a result, is more likely to lead to an interview, during which, the employer can focus on assessing whether the candidate's sales skills are transferable to the new environment.
Check out our free sample resumes for some great writing ideas.